Lexus Calls UK Buyers to Enjoy the Summer with Limited Edition IS 250C

While Britain may not be the ideal place to enjoy an open top model, Lexus is calling UK buyers to take a look at its new limited edition version of the IS 250C coupe-convertible. Exclusivity for the IS 250C Limited Edition comes in the form of a distinctive black and red semi-aniline leather interior along with a numbered badge fixed inside the glove-box. Read more »

BMW 3-Series Still Top Dog despite Strong Competition

In the ingloriously named, “small premium car segment”, the BMW 3-Series is king. A good all-rounder with sporting pretensions and cred, a nice assortment of engine and equipment options, and perhaps most importantly, a variety of body styles including a coupe and station wagon derivative that have ensured its market supremacy.

All 3-Series models are doing their bit to keep sales high. According to a study released by R.L. Polk & Co., from 2008 through this past February, the 3-Series sedan covered around 60 percent of the model's retail registrations, with the coupe, convertible and station wagon versions accounting for the rest of the sales.

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Lexus Announces 2011 IS 350C F Sport Special Edition

Lexus has unwrapped the limited run 2011 IS 350C F Sport Special Edition convertible, which is set to go on sale in the U.S. later this month. Only 175 units will be built, each carrying a $55,120 (not including $875 destination) sticker and some styling and performance upgrades over the standard model. Read more »

Lexus Issues Voluntary Recall on 245,000 GS and IS Models in the U.S.

Lexus has issued a voluntary safety recall involving some 245,000 cars in the U.S. because of a potential defect that may cause fuel leakage. The models affected by the recall include the GS300 and GS350 from the 2006-2007MY, the IS 250 from the 2006-2009MY, and the IS 350 from the 2006-2008MY.

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Lexus Tries to Lure UK Buyers with Special Edition IS Advance Models

Lexus has announced the availability of a pair of new special edition cars for the UK market called the IS 250 and IS 200d Advance. As is common with most special or limited edition models these days, the new IS cars are distinguished by the added -and not unique- features to the standard equipment. Read more »

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

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New Toyota Recall, this time for Toyota Avalon and Highlander, and Lexus GS300, IS250, and IS350

Toyota has announced a voluntary recall of some 740,000 vehicles in the United States to address a potential leak problem with a seal in the brake master cylinder. The models that are being recalled in the U.S. are the 2005-2006MY Toyota Avalon, 2004-2006MY Highlander (non Hybrid) and Lexus RX330, and 2006 Lexus GS300, IS250, and IS350. Another 600,898 vehicles were recalled in Japan and approximately 200,000 in China for the same issue.

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