Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

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SCOOP: Peugeot Trying Out New High-Riding 508 Outdoor

It has only been a few months since Peugeot spun out its newly designed 508 mid-size model in both saloon and Station Wagon formats, but the French acarmaker is already working on a new derivative inspired by its high-riding 207 Outdoor model.

Our spy photographers snagged a prototype version of the 508 Outdoor testing on European roads. Even though Peugeot’s full-body plastic wraps leave much to the imagination, it is obvious that the car rides on a jacked up suspension.

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Peugeot Announces Special Edition RCZ Asphalt for the UK

Peugeot has opened the order books for a new limited edition version of its funky looking RCZ sports coupe. The United Kingdom will receive only 75 right-hand drive examples of the RCZ ‘Asphalt’ with pricing set at £29,995 (equal to US$47,840 and €33,540) a piece.

The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.

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New Peugeot 107 Sportium Special Edition for the UK Market

When automakers don’t have something truly new to add to one of their models, they tend to introduce special edition versions, which most of the times translates to added equipment features. And that’s the case with the new Peugeot 107 Sportium Special Edition for the British market. Read more »

Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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Belmondo’s Chase Scene from Le Professionnel (1981)

Georges Lautner’s 1981 action-thriller Le Professionnel is about a French Secret Service agent betrayed by his employers and left to rot in an African prison camp. After breaking out and returning to his native France, the agent (played by Jean-Paul Belmondo) begins plotting his revenge against the people who set him up. In this scene, Belmondo is attempting to outfox the French Secret Service agents following him.

Belmodono’s car is the red Fiat 131 Supermirafiori while his rivals are driving a black Peugeot 504. There are a couple of 180 degree turns, a handful of nice pit manoeuvres and the prerequisite shot of the Eiffel Tower for the non-Gallic viewers. The chase eventually moves to the grounds of the Palais de Chaillot, where we discover just how overused that, “driving a car down some stairs,” thing was before Jason Bourne got around to it.

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Video: Peugeot EX-1’s Record Breaking Run on the Nurburgring

On April 27, 2011, for the first time in the Peugeot’s history, the French car maker set an official lap record on the Nordschleife race track in Germany. And this was no ordinary feat as Peugeot established an electric speed record with a concept model, the EX1 design study, which we first laid eyes upon at last year’s Paris Motor Show.

With Stéphane Caillet, driver and tuner-technician from Peugeot’s Research & Development Centre, behind the wheel, the futuristic looking EX1 completed a lap around the Nurburgring in 9 minutes and 1.338 seconds (9:01.338) at an average speed of 138.324 km/h (85.951 mph).

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Peugeot's EX1 Concept Breaks the Electric Car Record on the Nurburgring

It's not very often we hear about an electric car taking on the fearsome Nurburgring-Nordschleife track. A concept version of an EV is an even rarer sight on the “Green Hell”, but that's exactly what Peugeot did as it put the EX1 design study at work on the world's toughest circuit.

It wasn't just a pleasure ride, however, since Peugeot visited the ‘Ring to break the lap record for electric cars. And it did, with driver Stéphane Caillet lapping the 20.8-kilometer (12.92-mile) long track in 9 minutes and 1.338 seconds, at an average speed of 138,324 km/h (85.95 mph), in “very unfavorable weather conditions”, according to the French automaker. The previous lap record set by an electric car belonged to the Mini E racer, which lapped the German track last year in 9 minutes and 51.45 seconds.

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Peugeot Unveils China-Designed SXC Crossover Study

Peugeot has a very good reason to unveil the SXC concept at the Shanghai Motor Show, as the crossover model has been designed and developed by the Peugeot Style Studios of China Tech Center. In addition, the SXC name stands for “Shanghai Cross Concept”, with Peugeot claiming that the crossover study was build to suit the tastes of Chinese buyers.

At 4,870mm long, 1,610mm tall and 2,035mm wide, the sleek crossover is a large vehicle. To put it in perspective, the BMW X6 measures 4,877mm long. The SXC features several styling cues seen in recent Peugeot concept cars, such as the SR1, HR1 and the EX1. The French firm said the study combines elements from both SUVs and saloon models.

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Peugeot to Premiere China Market 508 Sedan and New SUV Concept at Shanghai Auto Show

As China’s auto market continues to grow in numbers and significance, carmakers from both sides of the Atlantic and beyond are flocking to the world’s most populous country to reap the benefits. For its part, French automaker Peugeot plans to reinforce its presence in China by launching at least one new model per year into the market starting with the new local market 508 saloon that will be introduced alongside a brand new concept model at next week’s Shanghai Auto Show. Read more »

Peugeot's Geneva Motor Show Debuts Limited to 308 Facelift and Special Editions of RCZ and 3008 Hybrid4

Unless Peugeot is hiding a surprise in its pouch, the French carmaker's presence at the upcoming Geneva Salon will most likely go under the radar. Aside from the subtly facelifted 308 family which includes the hatchback models, an estate and the coupe-cabriolet, Peugeot's stand will also host the premiere of two limited edition models.

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Peugeot Shows the New Face of 308 Range Ahead of the Geneva Salon

At next month's Geneva Motor Show, Peugeot will unveil its refreshed 308 range that enters the 2011 model year with some subtle styling changes, revised powertrains and the introduction of a fuel efficient micro-hybrid e-HDi variant with CO2 emissions under 100g/km.

All three body styles of the Ford Focus-rivaling 308, including the hatchback, CC coupe-convertible and the SW station wagon, have been given a new face that subtly incorporates the latest stylistic codes of the Peugeot brand.

This translates to a less smiley and more compact sized front grille, reshaped LED headlamps and running lights, a new hood design and a re-sculptured front bumper. The fresh alloy wheel designs, new brand logos and some trim changes on certain models complete the exterior makeover.

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Peugeot Releases First Details on New 908 Le Mans Racer with V8 Turbo Diesel

At a special event held in Paris, French automaker Peugeot released the first details on its new 908 endurance racecar, with which it will participate at this year’s 24 Hours of Le Mans and the Intercontinental Le Mans Cup (ILMC). Codenamed 90X, the competition model features an all-new 550HP 3.7-liter V8 diesel engine that replaces the 2010 908 HDi FAP's 5.5-liter V12 oil-burner and complies with the new regulations introduced for 2011, including the demand for a “shark fin engine cover”.

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BMW and PSA Peugeot Citroën Form Joint Venture to Produce Hybrid Components

Already partners in developing 4-cylinder petrol engines, BMW and PSA Peugeot Citroën have decided to set up 50-50 equity joint venture named the BMW Peugeot Citroën Electrification, which will primarily focus on developing hybrid components. Sharing the cost of research and development as well as production and component purchasing, the two companies expect to achieve significant economies of scale.

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Foreign Automakers Review Relationships with Tunisian Partners, which...”happen” to be Relatives of the Ousted President

The looting of the Ferrari 599 GTB owned by former Tunisian president Zein al-Abidine Ben Ali and the smashing of cars owned by his relatives including a Ferrari California may have been eye-catching in an offbeat sort of way, but there are more important automotive-related stories coming out from Tunisia.

It has been reported by several news agencies that Tunisians are also destroying random vehicles made by Kia, Fiat, Porsche and other makers. The reason? Because the companies that distribute them are controlled by members of the ruling family. Now, in light of all the latest developments, many international automakers are reviewing their business ties to the extended family of Zein al-Abidine Ben Ali, according to the Financial Times.

The daily newspaper said that up until now, the country's car market, which totaled just under 60,000 units in 2010, was heavily regulated by its trade ministry that favored importers controlled one way or another by relatives of the former president or his wife, Leila Trabelsi.

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My Top 10 Concept Cars of 2010

In less than two weeks, 2010 will draw to a close. So what better time to look back at the real stars of this year’s motor shows: the concept cars! Enter into a world where considerations like practicality and profitability fall by the wayside and the world’s designers and engineers show us their true potential. Let’s count down...my Top 10 Concept Cars of 2010!

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Find of the Day: Iranian President Mahmoud Ahmadinejad to Auction off his Peugeot 504

Want to buy a car owned by Iranian President Mahmoud Ahmadinejad? Well, if for whatever reason the answer is yes, here's your chance. Iran's state television reported on Monday that the country's president has decided to auction off his 1977 Peugeot 504 sedan to raise money for the Mehr Housing Plan, which is aimed at providing affordable housing for low-income families.

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Meet the 90X, Peugeot’s Next Le Mans Contender

Say bonjour to Peugeot Sport's next generation racing car, currently codenamed 90X. Set to compete in the 2011 racing season, the 90X will replace the four-year-old 908 HDi, which took first place in the 24h of Le Mans in 2008.

Peugeot had entered four 908 prototypes at this year's edition of the Le Mans, but while the racers took the top four spots in the qualifying round, all four cars had problems and were retired before the end of the race. This was the first time that none of the Peugeot 908s finished the 24-hour classic. So now, the French carmaker is preparing its successor that has just completed its first track test.

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New Peugeot 207 Sportium Special Edition for Britain

There's a new addition to the range of Peugeot's 207 hatchback. It's called the "Sportium" and it builds on the specification of the previous special edition ["special edition" translates to "higher-spec model" in Peugeot's language...] 207 Millesim model. Available exclusively as a hatchback with a choice of either a VTi 95HP Euro 5 petrol engine or Peugeot's new HDi 92HP Euro 5 diesel engine, the Sportium is priced in the UK from £12,595.

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225 lb Mother Killed in Crash, Peugeot Admits Not Crash Testing for Heavier Drivers

On the 20th of January, 2009, 56-year-old mother-of-three Judith Evans was killed when her Peugeot 107 hit a Vauxhall Vectra in a head-on collision in Buckinghamshire, UK. The matter recently went to court where it was heard that the victim sustained multiple fractures and chest and abdominal injuries which the Thames Valley Police noticed were unusually severe given the force of impact.

Experts from Peugeot and Vehicle Safety Consultancy Ltd believe that the 107 should have provided good protection for this sort of crash, and yet this was not the case. Why?

Evans' Peugeot 107 met all EuroNCAP safety standards, with the 107 and it's Citroen C1 and Toyota Aygo siblings having scored four stars in a 2005 test. It was fitted with front seatbelt pre-tensioners and load limiters along with front and side body airbags for both driver and passenger.

The investigation suggests it may have to do with weight. Not the weight of the Vectra compared to the 107, as Peugeot has suggested, but the weight of the 107's driver.

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